Education

 

Rijksuniversiteit Groningen

2001, Strategic Communication Management, 2001 – 2001,

Prof. dr. PSH Leeflang and dr. K.J. Alsem

 

Academy of Art Maastricht

1987, Graphic Design and Publicity, 1983-1987

 

St. Lucas Boxtel

1983, Publicity, 1979 - 1983

 

and on top of that...

- Lecturer for Fontys Future Media Lab, www.futuremedialab.nl

- Practice Based Research in the Arts via Stanford University (MOOC), Auto ethnography Prof. L. Hill

- Member of 'Commissie Onderwijs Ontwikkeling', policy advisory board.

- Business Model Generation knowledge coarse via Focus/Nijenrode

- 'Kritisch Denker' according www.kritischdenken.nl

- Project leader iFontys FHC, mobile information and devices for better education. (completed)

 

Experience

 

Sr. Lecturer Brand strategy and New Media at Fontys School of Communication

February 2006 - Present

             

Owner at S.CC.S (SustainableCommunicationConceptS)

November 2005 - Present

Develop, advise and implement sustainable communication concepts with customer insights.

Sr. Brand Manager at Philips

2005 - 2006

Develop and implement 'Sense and Simplicity' strategy for and in a Philips Lighting Business Unit.

iF-award winner for Total Brand Experience concept in category communication.

 

Head Communication Dept. Strategic Business Unit at Philips

2003 - 2005

Conducting the marketing communication strategy and policy as an integral part of the marketing strategy and business policy.
Developing and implementing European based marketing- and/or product communication concepts.

 

Marketing Communication manager at Philips

1996 - 2003

Managing European communication projects.

Communication Designer / project manager at Keystone International - The Flow Control company

1991 - 1996

Developing and designing corporate communication tools and implement them in Europe - Middle East and Africa.

 

Communication Designer

InterEdition Rhoon

Dijkman Partners Den Haag