cards of proof
GG DJ project manager
managing the GG DJ project,
a health monitoring tool based on gamification techniques.
Creating awareness about new media developments where part of the job too, resulting in an ultimate EPI
switchboard.
Kont Magazine
Kont is a slow magazine which offers a platform to various disciplines in order to collaboratively create stories. The Kont audio guide (page 92 onwards) is a result of the joined effort by Joke, Lars and me. Find out in the printed copy who we are.
On top of that I have written all the instructions as shown on the pages by hand.
www.kontmagazine.nl
Fontys Future Media Lab
The Fontys FutureMediaLab is a multidisciplinary Institute for media & innovation.
I have organised and managed the location, program and execution of this lab.
This year’s subject is: ‘What would you do if you weren’t afraid?’ The students and lecturers explore together with business partners the impact of new media in relation to human value.
Urban Intelligence
Design of the module about the subject Smart City and Social City.
This project is developed in partnership with the municipality of Eindhoven.
Field research in mixed method arrangements is conducted to create insights for the key-partners and stakeholders.
Light & building, international expo.
As head of communications I have created the conditions to develop a whole new approach to present the Philips brand in a unique way. The concept won an industry Forum (IF) award because of the consistent implementation of the concept to all brand communication instruments.
This led to an immersive experience for the visitor. The new approach is now used as blueprint for designing expo’s across Europe.
Proces Improvement Champion
I'm been awarded this title because I've made repeatedly breakthroughs as a project manager in international (communication) projects. The innovations were in: lead time, money, and integral management. The combined results of this way of working is the reference project for European introductions.
Value chain, Touchpoint and Customer Journey
Mapping and analysing the B2B value chain is the strategic input to design customised communication packages for the stakeholders.
To drive the innovation into the market a systematic approach supported by a Market Introduction Plan (MIP) is used across Europe.
Value chain, Touchpoint and Customer Journey
Mapping and analysing the B2B value chain is the strategic input to design customised communication packages for the stakeholders.
To drive the innovation into the market a systematic approach supported by a Market Introduction Plan (MIP) is used across Europe.
OPPORTUNITIES
BMGc is an advanced topic in marketing. It is a method to create opportunities from different angles for an organization. By mapping organizational and communication issues, analyze these topics and redesign it, the student learns to describe, visualize, explain and justify the new role of communication.
DEVELOPMENT
AND IMPLEMENTATION
Communication strategy linked to newly developed Vision and Mission. Hands-on manual facilitates European marcom tools development.
Auditor Quailty projects
PBE - BEST Philips Business Excellence through Speed and Teamwork (Auditor)
QIC- Quality Improvement Competition (Winner Regional finals)
STEP - Keystone Striving Toward Excellence Performance (Projects)
BeConnected™ module
I have designed this module where explorative research is a key element. The rise of the network society and the effects that this phenomenon has on the work of the communications professional is extensively elaborated. I composed a dedicated reader with valuable reading articles.
Philips Eco Power
As European brand manager for Philips I have developed, defined and designed environmental awareness in the product creation process resulting in windows of opportunities to communicate the environmental responsibility and contribution of Philips.
Lectures Delft Science centre
As expert user centred communication, I shared my knowledge in a lecture and workshop with technical students. Gamification elements in combination with soft and hard skills were mapped and analysed giving the students new insights for opportunities for their project.
Paper prototype workshop
As developer of educational material I insert a method of rapid prototyping. Often the paper prototyping method is used but also puppet scenario is a proven method to research the user interaction with the developed concept.
IN THE NEIGHBOURHOOD
Architecture is a typical expression of applied art. For the lessons ART I have made two special lessons. The theme of the lessons: Inside-Outside. I have made a 2.5 km. stroll in the area of Fontys. Using historic windows, many characteristic architectural examples appear to be present so close. Students liked this way of exploring and working on their ‘common stock of knowledge’.
AND TREASURES
How to reach new lifestyle based user groups?
As key-note speaker I have unveiled the vision on post-modern tribes and digital opportunities for students and colleagues. The students have applied their new insights in several projects. Their advises where in a more integrated approach than before.
OF BOOKS
In a speed dating meeting, students exchanged self made summaries of communication books. The subject matter was related to the project they are working on during workshop hours.
Within a short time, students learned about the projects of their fellow students, they got a summary of communication theory and practiced their debating skills.
This carrousel meeting was a success.
ASSOCIATIONS
Using socio-demographic profiles to generate new insights to maximize the communication to the target groups.
Creating target group focused communication tools using the Touch Point Wheel / Customer Journey vision