Specialties: Boundary spanner

Brand Strategy | Brand Management, New Media | Social Media, Marketing Communications and Innovation & Business Models

 

My ambition is to generate business opportunities and develop sustainable communication concepts aimed at human needs. I support that with explorative and cultural research.

 

As brand manager I am proficient in forging new collaborations, internally as well as externally.

My holistic approach, thinking in systems and user experiences result in meaningful as well as relevant innovative solutions.

 

As lecturer my state-of-art knowledge in the fields of brand strategy, marketing communications and new media is often consulted. I develop curriculum essentials for a thorough body-of-knowledge (fact and skills based) to be used in the core processes of the operation.

 

As project manager I use a disciplined innovation process. My passionate way of working leads to formulating ambitious goals and achieving them.

 

By combining my experience and education I’m able to manage complex (international) projects. I have extensive experience in building and maintaining relationships and networks at European level.

 

Also I'm asked as key-note speaker for various occasions on above mentioned subjects.